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Leader's Track 2 - Sustainability Leadership, Positioning, and the Balance Sheet: An Owner's Manual

For CEO, Sustainability Directors, Advanced. Sustainability Leadership, Positioning, and the Balance Sheet: An Owner’s Manual.
Tuesday: 1:00-4:00pm
Room: Korbel 4D
Marge Anderson
More Info This session will examine how to combine your sustainable choices with sound strategies to build your business. We will also look at how consumer trends are morphing in an environment where green is great, times are tough, and greenwashing is rampant. This session is open to leaders with line-of-business authority only. As a result of this session, you will:
  • Identify key consumer, regulatory and corporate trends related to sustainability and creating business advantage
  • Articulate the concept of shared value around CSR initiatives and lines of business and apply this concept conceptually to your line of business
  • Explore these issues in relationship to sustainability:
  • Market drivers & segments
  • Market positioning & differentiation strategies
  • Effective – and ineffective – messaging approaches

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